Privacy Policy

Lumo Optics LLC · Effective July 24, 2026 · This policy will be expanded when the Kickstarter campaign and store launch.

What we collect

If you join the waitlist, we collect the email address you submit — and, if you choose to answer, your colorway preference. That’s it. Browsing the site does not require an account and we do not collect payment information.

How we use it

• To send you Caldera launch news: the campaign date, pricing, and early-bird access.
• Colorway votes are used in aggregate to plan production quantities.

We send a small number of emails and you can unsubscribe at any time using the link in any email, or by writing to us.

What we don’t do

• We do not sell or rent your information.
• We do not run third-party advertising trackers on this site.

Where it lives

Form submissions are processed and stored by Netlify (our website host and form processor). The site stores a small flag in your browser’s local storage to remember that you already signed up — it identifies nothing about you and never leaves your device.

We measure site usage with Plausible Analytics, a privacy-focused service that uses no cookies and stores no personal identifiers — it counts visits and interactions in aggregate only. If you arrive through a link with campaign tags, those tags and your referring site may be recorded with your signup so we know which posts people found useful.

Waitlist emails are managed and sent through Klaviyo, our email service provider. Your address and signup details are shared with Klaviyo solely to deliver the updates you asked for; every email includes an unsubscribe link.

Your choices

Email hello@lumooptics.com to unsubscribe, ask what we hold about you, or have it deleted — we’ll do so promptly.